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Privacy Policy

Privacy Policy 

Effective Date: October 24, 2026

 

At flowers for forever, we value your trust and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, store, and protect your information when you visit our website, purchase our dried flower arrangements, or interact with us.

 

1. Information We Collect

We collect information directly from you when you place an order, sign up for a newsletter, or contact us.

 

A. Personal Information

  • Contact Details: Name, email address, phone number, and delivery/billing address.

     

  • Payment Information: Payment details (e.g., credit card number, PayPal account). Note: Payments are processed securely via third-party processors like Shopify, Stripe, or PayPal; we do not store full credit card numbers on our servers.

     

  • Order Details: Information about the dried flower products, custom bouquet requests, or gift notes you purchase/send.

     

B. Automatically Collected Information

  • Device & Usage Data: IP address, browser type, operating system, and how you browse our website (via cookies and analytics tools like Google Analytics).

     

2. How We Use Your Information

We use the information we collect to operate our business and provide you with a great customer experience:

 

  • Fulfilling Orders: Processing payments, packaging, and shipping your dried flowers, gift notes, or custom orders to the correct address.

     

  • Customer Support: Communicating with you regarding order updates, tracking, or inquiries.

     

  • Marketing & Promotions: Sending promotional emails or newsletter updates (only if you have opted in; you can opt out at any time).

     

  • Website Improvement: Analysing website traffic to improve customer experience, website performance, and product offerings.

     

3. How We Share Your Information

We never sell, rent, or trade your personal information. We only share information with trusted third-party service providers essential for running our shop:

 

  • Shipping & Courier Services: Courier partners (e.g., Royal Mail, FedEx, USPS) so they can deliver your orders.

     

  • Payment Processors: Secure payment gateways (e.g., Stripe, PayPal, Shopify Payments) to safely process payments.

     

  • Service Providers: Website hosts, email marketing tools (e.g., Mailchimp, Klaviyo), and analytics platforms.

     

  • Legal Requirements: If required by law, regulation, or legal request to protect our rights or comply with legal obligations.

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4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, remember shopping cart items, and collect traffic analytics.

 

  • You can manage or disable cookies through your browser settings at any time, though some features of our website may not function as intended without them.

     

5. Data Security & Retention

  • Security: We use industry-standard encryption (SSL/TLS) to keep your personal data secure during transit and storage.

     

  • Retention: We retain your order history and personal data only as long as necessary to complete your order, maintain tax/accounting records, and comply with legal obligations.

     

6. Your Rights

Depending on your location (such as the UK/EU under GDPR, or California under CCPA), you have the right to:

 

  • Access & Request: Request a copy of the personal data we hold about you.

     

  • Correction & Deletion: Ask us to update, correct, or delete your personal details.

     

  • Opt-Out: Unsubscribe from marketing communications at any time by clicking the "Unsubscribe" link in any email.

     

To exercise any of these rights, please contact us using the contact details below.

 

7. Third-Party Links

Our website may contain links to external sites (such as Instagram, Pinterest, or partner websites). We are not responsible for the privacy practices or content of these external sites.

 

8. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Any updates will be posted on this page with an updated "Effective Date."

 

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

 

  • Business Name: flowersforforever

     

  • Email: sonya@flowersforforever.co.uk

     

  • Postal Address: Heath Cottage, Woodbastwick Road, Blofield, NR13 4QH

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